Distracting someone from the real issue at hand, and fishing for proof which proves something unrelated or little to do with the issue. This is common among people who want to prove something that is untrue, ridiculous, or incorrect.
An example is when someone tells you that batteries contain electricity, so you should "recharge" your brain with electrons and nutrons, enzymes, nutrients, YourSalesProductHere, etc. This battery has nothing to do with your brain, and they are fishing for proof by using battery science to try and describe or prove something completely unrelated.
Another example is when someone tells you that "software has shown to improve productivity twofold". If you go ahead and use this figure to advertise your software, you are fishing, and distracting people from the truth. If the software that was shown to "improve productivity twofold" was a study done 20 years ago when people used pencil and paper, and if the study was only done on word processing programs, you can assume that this "twofold increase" proof has nothing to do with your software today, such as an IDE, a graphics program, or even a word processor. You just can't take some evidence that is completely or very unrelated to your topic, and tack it right on as your "proof".
People that use distraction and fishing tactics also are known to twist words, twist studies, twist quotes, write biased articles, write bashful instead of helpful articles, etc.
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